Jeffrey A. Spanbauer
Chief Operating Officer, Principal
Jeff is a founding principal of Healthcare Regional Marketing, playing a lead role in all aspects of the business, including product development, business development, operations, finance, and people development. Since its launch in March 2007, HRM has enjoyed impressive revenue and profit growth.
Prior to HRM, Jeff was with Procter & Gamble and Pfizer, where he had management responsibility for top-tier brands and markets.
While at Procter & Gamble he worked with global customers such as Walmart and worked on major brands including Pantene, Pert Plus, and Physique. He led the launch of Physique, the first new hair care brand for Procter & Gamble in 18 years. Jeff has worked on customer marketing and category management with various customers including Walmart, where he led management of the skin care and acne categories, secured distribution for 13 new items, obtained the category captain role, and increased sales by approximately $30 million.
In 2001, Jeff joined Pfizer's Pharmaceutical Division where he succeeded in marketing roles across various markets and multiple brands, including Lipitor. His teams exceeded sales goals for six consecutive years and were awarded Team of the Year in 2001, 2003, 2004, 2005, and 2006.
Jeff has valuable perspectives in managing brands and markets and working with customers. He has earned an industry-wide reputation for delivering exceptional business results through strategic and effective regional and national marketing solutions, which have proven to be tangible assets to HRM and its customers.
Jeff earned a master's degree in business administration with honors from the University of Illinois and graduated summa cum laude from North Carolina State University.
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